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Empresas exportadoras peruanas crecen 4% en 2026 y superan las 6 mil firmas

El sector exportador sumó 6 mil 326 empresas en el primer cuatrimestre del año, con mayor presencia de mypes; sin embargo, las grandes compañías concentraron el 90.2% del valor enviado al exterior.

El número de empresas peruanas que exportan bienes al mundo mostró un nuevo avance en el primer cuatrimestre del 2026. Según el Centro de Investigación de Economía y Negocios Globales de la Asociación de Exportadores (CIEN-ADEX), entre enero y abril un total de 6 mil 326 compañías realizaron despachos internacionales, cifra superior en 4% frente a las 6 mil 085 registradas en el mismo periodo del año anterior.

Del total de empresas exportadoras, 250 mantienen una trayectoria ininterrumpida enviando productos al exterior desde el año 2000. En este grupo predominan las grandes compañías, con 110 firmas, seguidas por pequeñas empresas (85), microempresas (44) y medianas (11).

Por cantidad de participantes, las microempresas lideraron el ecosistema exportador con 3 mil 788 unidades, representando el 59.9% del total. Luego se ubicaron las pequeñas empresas con 2 mil 116 (33.4%), las grandes con 302 (4.8%) y las medianas con 120 (1.9%).

Grandes empresas concentran la mayor parte del valor exportado

Aunque las micro y pequeñas empresas representan la mayor cantidad de exportadores, la generación de valor continúa concentrada en las compañías de mayor tamaño.

Las grandes empresas explicaron el 90.2% del valor FOB exportado durante el periodo analizado, equivalente a US$ 32 mil 395 millones. En segundo lugar estuvieron las pequeñas empresas con 6.2% (US$ 2 mil 240 millones), seguidas por las medianas con 3% (US$ 1,074 millones) y las microempresas con 0.6% (US$ 198 millones 200 mil).

El Reporte de Empresas Exportadoras-abril 2026 del CIEN-ADEX señala además que las 10 principales empresas concentraron el 39.6% del valor exportado, mientras que las 100 primeras representaron el 72.8% del total.

Nuevos exportadores ingresan a mercados internacionales

Durante el primer cuatrimestre del año, 2 mil 194 empresas comenzaron a exportar, entre ellas 1,485 microempresas, 504 pequeñas, 109 grandes y 96 medianas.

En paralelo, 1,953 empresas dejaron de realizar envíos internacionales debido a factores internos y externos que afectaron su competitividad. De ese grupo, el 96.7% correspondió a mipymes.

Respecto a la diversificación comercial, el 59.5% de las empresas exportadoras realizó envíos a un solo destino, mientras que apenas el 4.3% logró presencia en 10 o más mercados.

Agroindustria lidera el número de empresas exportadoras

Por sectores, la agroindustria concentró la mayor cantidad de empresas exportadoras con 1,762 compañías. Le siguieron minería tradicional (1,236), metalmecánica (1,077), químico (957), varios (766) y prendas de vestir (685).

Entre los sectores que ampliaron su base empresarial destacaron hidrocarburos, con un crecimiento de 30%; agro tradicional (12%), pesca y acuicultura (11.3%) y minería tradicional (10.9%).

En contraste, algunos sectores registraron retrocesos, como pesca tradicional (-11.8%), maderas (-10.6%), joyería (-8.7%), prendas de vestir (-5.1%) y siderometalurgia (-4.3%).

Estados Unidos fue el principal destino de las empresas exportadoras

En cuanto a mercados internacionales, Estados Unidos recibió los envíos de 1,598 empresas peruanas, seguido por la Unión Europea con 1,407 compañías, Chile con 1,198, India con 1,134 y Ecuador con 930.

A nivel nacional, Lima concentró la mayor cantidad de empresas exportadoras con 3 mil 447 firmas. Luego se ubicaron Puno (1,063), Piura (452), Callao (391), Ica (334) y Arequipa (271).

El reporte del CIEN-ADEX concluye que las 6 mil 326 empresas exportadoras realizaron envíos de 3 mil 222 productos hacia 130 mercados internacionales, reflejando una mayor participación empresarial en el comercio exterior peruano, aunque con una marcada concentración del valor exportado en grandes compañías.

Tracking YouTube Ads Is Important for Better Ecommerce Outcomes

YouTube has billions of monthly users who love watching video content. These users are like a goldmine for any ecommerce business. That is why you may decide to spend on ads here. While the idea is great, you cannot expect it to yield tangible results without a concrete plan. Most companies invest in video marketing thinking about the massive views it can generate for them. However, it does not make sense if you do not know who watched the content, for how long, and what they did as a result. To be precise, you need to track YouTube ads to refine your brand messaging, allocate spend according to realistic goals, and generate scalable ROI.

Do you wonder how to manage this? You need to remain invested in this process and take control. Earlier, you could use third-party cookies to track data. With that option no longer available as before due to privacy concerns, you now have to rely on first-party data and automated attribution. These can help you make faster, more compliant, and data-backed decisions. In fact, a top-notch ecommerce YouTube ads agency also strongly recommends this approach.

Tracking YouTube ads

Monitoring the performance of your YouTube ads is not just about analytics. You invest in YouTube videos to boost sales, drive conversions, and increase revenue. If you hire an agency, they can manage this task very well. They know exactly where to look, what to optimize, and what to avoid.

Where it starts

Knowing the target audience is the most essential part. On YouTube, you can reach your potential customers by tapping into their interests, demographics, life events, behavior, and intent. To be precise, if you are a cosmetics brand, you can target newly engaged women to promote your bridal makeup kits. It is just an example to show how tracking helps you identify potential buyers and convert them. Based on this, it also becomes easier to choose a suitable ad format for different funnel stages on the platform.

  • Skippable ads for product demos and storytelling.
  • Bumper ads for memorable branding.
  • Discovery ads for tutorials.

What to look for?

A professional agency knows all the essential metrics that make tracking YouTube ads more worthwhile. For example, View-Through Rate should be tracked to understand how frequently viewers watch your videos till the end. Click-Through Rate shows how many people click your ad, and Cost Per View shows how much each view costs you. Multiple other metrics also enable you to analyze your ad quality and performance. These include engagement rate, conversion rate, and cost per acquisition. In fact, attribution window performance is also a useful metric to consider, as it provides insight into delayed conversions following an ad engagement. With these metrics, you can analyze customer interests, ad appeal, and its effectiveness.

Things to consider

Most marketers make some common mistakes. They do not pay much attention to UTM parameters, a popular digital marketing tool that allows them to add a tracking tag to a URL to reveal the source of website traffic. Many of them celebrate high views, which are nothing more than vanity metrics. They also do not apply the correct attribution models, which hampers their ability to analyze the impact of YouTube’s upper-funnel performance. Another area where they go wrong is customer segmentation. They consider every user the same instead of segmenting them based on intent, behavior, and engagement level. As a result, their performance analysis is often skewed.

If you do not want to take any risk with your marketing ad spend, you should work with an agency instead. They tend to have more exposure and experience in these areas, and therefore, they are better positioned to deliver desirable results and optimize your ad performance over time.

The Kodachrome Box: Image to Image AI, a Forgotten Garden, and the Day I Learned to Animate Old Photos

Last autumn, my uncle Ted sold the family farm. It had been in the family for four generations, a sprawling patch of land in upstate New York that had long since stopped being a working farm and had become instead a kind of museum of our own history—rusting tractors, collapsing barns, and a farmhouse full of things nobody had the heart to throw away. My job, as the youngest and most conveniently unemployed relative, was to clear out the attic. I spent three weekends up there, sweating through the insulation dust, sorting through boxes that hadn’t been opened since the Johnson administration. In the very last box, tucked under a pile of seed catalogs from the 1970s, I found a small yellow Kodak box filled with slides. The cardboard was soft with age, and the slides themselves were mounted in those little white plastic frames that you never see anymore. There were maybe forty of them. I held one up to the attic’s single bare bulb and saw, through a haze of dust and color shift, a woman in a garden, her arms full of tomatoes, laughing at something off-frame.

I didn’t own a slide projector. Who does, anymore? But I found a shop online that rented them, and one Saturday night I set the whole thing up in my living room, projecting the slides onto a blank wall while my cat tried to catch the light. Most of the slides were ruined beyond recognition—faded to magenta ghosts, or speckled with mold that looked like tiny constellations. But a handful had survived. The one of the woman in the garden was the best of them, though «best» was relative. The colors had shifted so dramatically that the tomatoes looked purple, and the woman’s face had taken on a strange, sunburned orange. But you could still see the laugh, the way her head was tilted back, the way her hands cradled the tomatoes like they were something precious. I recognized her after a moment as my great-grandmother, a woman named Eleanor who I’d only ever seen in a single formal portrait where she looked stiff and uncomfortable. In the garden slide, she was neither of those things.

I wanted to see the photo properly. Not projected on a wall with a rented bulb, but restored, the colors corrected, the decades of decay reversed. For a couple of years I’d been using something called Image to Image AI to fix up old family photos, the ones with creases and stains and the weird color shifts that come from sitting in shoeboxes for half a century. The way it works is simple: you give the AI your damaged photograph and a text prompt describing what you want, and it rebuilds the image while staying faithful to the original composition. It doesn’t swap in a new face or invent a scene from scratch. It works with what you gave it, filling in the gaps with the kind of educated guesswork that comes from having studied millions of images. The first time I used it, to restore a photo of my dad with a torn corner, I felt like I’d stumbled into a magic trick I didn’t deserve to know.

I scanned the slide with a cheap film scanner I’d bought secondhand, uploaded the file, and wrote a prompt: «Restore this vintage Kodachrome slide, correct color shift and fading, recover natural skin tones and garden greens, preserve original candid moment and warm afternoon light, 1960s snapshot feel, do not over-saturate.» The Image to Image AI processed the image for maybe thirty seconds. When the result appeared, I leaned in so close my nose almost touched the screen. The purple tomatoes had become a deep, earthy red. The orange of her face had resolved into a warm, sun-kissed complexion, the kind you get from spending the whole morning in the garden. Her hair, which had been a dark blob, now showed threads of gray and the way it was pinned up loosely at the back. And the laugh—the laugh was stunning. Her eyes were squeezed shut, her mouth wide open, her shoulders up around her ears. It was the kind of laugh you can’t fake, the kind that happens when someone you love has just said something unexpectedly funny. I had never seen a photo of my great-grandmother like this. Nobody in my family had.

I sent the restored image to my mom. She wrote back within five minutes: «That’s Nana Eleanor. Where did you find this? I’ve never seen her laugh before.» I told her about the slide box in the attic, and she immediately called me and spent twenty minutes asking if there were any more. There were a few—a shot of the farmhouse with its old porch, a blurry one of a dog running, a Christmas morning scene with a tree and a child in pajamas. I promised to restore them all. But even as I said it, I was looking at the photo of Eleanor laughing in the garden and thinking something that felt almost greedy: what happened next? The laugh was caught mid-explosion. I wanted to see her come down from it, open her eyes, maybe wipe her forehead with the back of her hand the way gardeners do. I wanted the tomato leaves to rustle in whatever summer breeze had been blowing that day. I wanted the photograph to stop being a photograph and become a moment again.

That’s when I remembered reading about animate image ai. I’d stumbled across a community of people online who were using AI to do something extraordinary with old family photographs—not just restoring them, but bringing them to life. They called it «Animate Old Photos,» and the phrase was usually written with the kind of enthusiastic capitalization that comes from people who can’t quite believe what they’re doing is real. The technology, as I understood it, worked by analyzing a still image and predicting the most physically plausible next few seconds of motion. A half-formed laugh implies the muscle movement that would complete it. The position of a plant leaf implies the wind that’s moving it. The angle of a head implies a forthcoming tilt or turn. The AI, trained on massive amounts of video, has seen enough people laughing in gardens to guess what your specific great-grandmother would do after the shutter closed.

The concept thrilled me and also made me deeply nervous. I’d seen the failures online—faces that warped, eyes that drifted in different directions, smiles that stretched into silent screams. The technology was still new, and it was temperamental. But I’d also seen successes that were genuinely moving: a World War II soldier blinking slowly, a bride adjusting her veil, a child on a swing set laughing in a loop that felt like a memory someone had loaned you. I decided to try. I found an animate image ai platform that offered a short free trial, uploaded my restored photo of Eleanor, and wrote a motion prompt that I revised four times before I was satisfied: «Gentle summer breeze moving hair and tomato plant leaves, natural slow blink, laugh softening into warm smile, subtle breathing, 1960s home movie warmth, do not exaggerate movement.»

The video that came back was five seconds long, and I watched it so many times that my cat got up and left the room in protest. Eleanor’s laugh did exactly what I’d hoped: it softened, her mouth closing, her eyes opening slowly, the crinkles around them lingering. Her head tilted forward slightly, the way it does when you’re catching your breath after a good joke. The tomato leaves swayed, just a little, and a strand of hair that had been stuck to her forehead lifted in a breeze I could almost feel. The whole thing was so subtle, so restrained, that it didn’t feel like a special effect at all. It felt like someone had found the missing seconds of a home movie that had never been filmed.

I’ll be honest about the failures, because I think it’s important to talk about them when you’re writing about AI. I tried to Animate Old Photos of the Christmas morning scene from the slide box, the one with the child in pajamas by the tree. The animate image ai tool, apparently confused by the wrapping paper and the blinking tree lights and the child’s blurry face, generated a video where the child’s arms multiplied into a blur of motion and the tree lights began to crawl across the branches like glowing insects. It was deeply unsettling. I deleted it, then undeleted it because it was also hilarious, and put it in a folder called «cursed Christmas.» The technology works best with single, clear subjects and simple, predictable motion. Give it a chaotic scene, and it gives you a fever dream.

But the garden video is the one that matters. I put it on a small digital frame and gave it to my mom for her birthday. She didn’t understand what she was looking at at first—just a still image of her grandmother laughing. Then the image moved. Eleanor blinked, the breeze blew, the laugh softened. My mom stared at the frame for a full ten seconds and then put her hand over her mouth. I told her about Image to Image AI, about how it had restored the colors and the detail from a faded slide. I told her about animate image ai, about the online community that was learning to Animate Old Photos and sharing their results with a mix of awe and caution. She said, «That’s her. That’s exactly how she laughed. She had this way of throwing her whole head back, and then she’d wipe her eyes after because she always cried when she laughed.» I hadn’t prompted the AI to make her wipe her eyes, but in the video, just at the very end, her hand started to lift toward her face. The AI had predicted it. Or maybe it had just gotten lucky. Either way, my mom cried, and so did I, and the garden kept swaying on the little digital frame.

What I think about now, months later, is how this whole chain of technology has changed what a photograph means to me. I used to think of a photo as a fixed thing—a moment frozen, a story interrupted. Image to Image AI taught me that a damaged photo isn’t necessarily a lost one. The information is often still there, latent in the surviving pixels, waiting for a machine that knows how to read it. And animate image ai, that strange and imperfect technology that let me Animate Old Photos, taught me that a frozen moment isn’t necessarily a finished one. The laugh was always going to soften. The breeze was always going to blow. The camera just happened to catch a single frame of an ongoing story, and for sixty years we mistook that frame for the whole thing.

I’ve since restored and animated the rest of the salvageable slides from the Kodak box. The dog runs now, awkward and joyful. The Christmas tree blinks, in a non-cursed way after several attempts. The farmhouse porch sways slightly in what I imagine is an early autumn wind. Each one feels less like a technical achievement and more like a letter from the past that I’ve finally learned to open. My great-grandmother Eleanor has been gone since 1987. I never met her. But I’ve seen her laugh in a garden, and I’ve seen the laugh soften, and I’ve seen her hand start to wipe her eyes just before the clip loops back to the beginning. That’s not a replacement for knowing her. But it’s also not nothing. It’s a small, strange, beautiful thing that sits on my mother’s mantle and blinks in the afternoon light, and every time I visit I catch myself watching it, waiting for the breeze to blow again.

Universidad de Oxford y EBC Financial Group Renuevan Alianza Para Impulsar La Educación Económica a Nivel Global

La colaboración se extenderá por tres años más y permitirá acercar investigación económica, educación financiera y análisis de mercados a estudiantes, profesionales y público general.

EBC Financial Group (EBC) y el Departamento de Economía de la Universidad de Oxford anunciaron la renovación de su alianza estratégica por tres años adicionales, consolidando una colaboración orientada a ampliar el acceso público al conocimiento económico y acercar la investigación académica a audiencias de todo el mundo.

Como parte del acuerdo, EBC continuará patrocinando una edición anual de la serie de seminarios web “What Economists Really Do”, una iniciativa del Departamento de Economía de Oxford diseñada para acercar temas económicos de relevancia global a estudiantes, investigadores, egresados y público interesado en comprender mejor los desafíos que enfrentan las economías modernas.

La renovación de esta colaboración se produce en un contexto en el que la educación financiera y la comprensión de los fenómenos económicos han adquirido una relevancia creciente para personas, empresas e inversionistas.

Desde el inicio de la alianza, las ediciones patrocinadas por EBC han abordado temas como la evasión fiscal, la educación financiera y el impacto económico del cambio climático. Cada sesión ha reunido a especialistas y académicos de prestigio internacional, generando espacios de discusión sobre algunos de los principales desafíos económicos de la actualidad.

De acuerdo con cifras compartidas por ambas instituciones, las sesiones han registrado alrededor de 200 asistentes en vivo por edición, mientras que las grabaciones acumuladas han superado las 3,600 visualizaciones y más de 270 horas de reproducción.

Christopher Stiegeler, Executive Director de EBC Financial Group (Cayman) Limited, señaló que la renovación del acuerdo responde a la importancia de acercar información económica confiable a una audiencia cada vez más amplia.

“En una economía global que evoluciona constantemente, el acceso a conocimiento financiero confiable es más importante que nunca. Nuestra colaboración con el Departamento de Economía de la Universidad de Oxford refleja el compromiso de EBC con la educación y con el desarrollo de herramientas que ayuden a las personas a tomar decisiones más informadas”.

Además de esta alianza, EBC ha impulsado iniciativas de educación financiera y colaboración académica con instituciones de educación superior en distintas regiones del mundo, incluyendo proyectos desarrollados con universidades de México, Asia y América Latina.

Por su parte, Johannes Abeler, director del Departamento de Economía de la Universidad de Oxford, destacó la relevancia de acercar la investigación académica a la sociedad.

“La divulgación pública y la educación forman parte fundamental de nuestra misión. A través de iniciativas como What Economists Really Do buscamos mostrar cómo la economía puede contribuir a mejorar las políticas públicas y a comprender mejor los temas que están dando forma al mundo actual”.

Durante los próximos tres años, ambas instituciones continuarán trabajando para acercar la investigación económica a nuevas audiencias mediante contenidos educativos, seminarios especializados y materiales de divulgación diseñados para facilitar la comprensión de temas económicos complejos.

La iniciativa forma parte de los esfuerzos de responsabilidad social corporativa de EBC Financial Group enfocados en reducir barreras de acceso a la educación y fomentar una participación más informada en temas relacionados con economía, mercados financieros y desarrollo global.

Aviso de Riesgo

Operar con divisas (FX) y contratos por diferencia (CFD) con apalancamiento conlleva un alto nivel de riesgo y puede no ser adecuado para todos los inversores. Las pérdidas pueden superar el capital depositado. Los resultados pasados no garantizan rendimientos futuros. Le rogamos que considere con detenimiento sus objetivos de inversión y su tolerancia al riesgo antes de operar.

La Universidad de Oxford y su Departamento de Economía no respaldan ni recomiendan ningún producto o servicio comercial ofrecido por EBC Financial Group. Esta colaboración se centra exclusivamente en iniciativas educativas y de divulgación pública.

Inversión extranjera en Perú: empresas aceleran uso de IA y automatización para ingresar al mercado

  • El aumento de la inversión extranjera impulsa una nueva generación de servicios empresariales orientados a acelerar la generación de negocios.

Perú continúa consolidándose como uno de los mercados más atractivos para la inversión y expansión empresarial en América Latina. Según datos de PromPerú, durante 2025 se impulsaron compromisos de inversión extranjera directa (IED) por más de US$ 2,489 millones, reflejando el interés de compañías internacionales por desarrollar operaciones en sectores como servicios, tecnología, energía, manufactura y turismo.

En este contexto, los servicios de acompañamiento para el ingreso y establecimiento de empresas extranjeras en el país vienen evolucionando e incorporando herramientas tecnológicas, automatización e inteligencia artificial (IA), con el objetivo de acelerar la integración al mercado y reducir el tiempo necesario para generar resultados comerciales.

«Las empresas extranjeras ya no miden el éxito de su llegada a un país por la rapidez con la que constituyen una sociedad, sino por la velocidad con la que generan ingresos. El nuevo softlanding combina conocimiento local, tecnología, automatización e inteligencia artificial para acortar ese camino y acelerar el crecimiento empresarial», señaló Luis Fuentes, director del Grupo Fuentes en Perú y de Alligare Internacional en Latinoamérica, holding especializado en consultoría internacional y fomento de la inversión.

Según el especialista, el enfoque del softlanding empresarial ha cambiado significativamente en los últimos años. Si antes el objetivo principal era facilitar la constitución de una empresa y cumplir con los requisitos regulatorios, hoy las compañías buscan herramientas que les permitan integrarse más rápido al mercado y generar resultados comerciales en menor tiempo.

  • Automatización para ganar eficiencia. Las plataformas digitales ayudan a simplificar procesos administrativos y operativos, reduciendo tiempos y costos desde el inicio de operaciones. «La automatización permite que las empresas se enfoquen rápidamente en crecer y generar negocios, en lugar de dedicar recursos a tareas repetitivas», señala Fuentes.
  • IA para tomar mejores decisiones. La inteligencia artificial facilita el análisis de mercados, clientes y oportunidades comerciales, permitiendo estrategias más precisas y eficientes. «Hoy las empresas pueden entender mejor el mercado, identificar oportunidades y optimizar su toma de decisiones con mayor rapidez», explica.
  • Enfoque en resultados comerciales. El softlanding moderno incorpora herramientas de prospección, posicionamiento y generación de negocios que ayudan a acelerar la obtención de ingresos y la consolidación de nuevas operaciones. «El éxito de una expansión ya no se mide solo por abrir operaciones, sino por la capacidad de generar clientes y ventas en el menor tiempo posible», concluye Fuentes.

De acuerdo con especialistas del sector, la evolución de estos servicios responde a la creciente competencia entre países por atraer inversión extranjera y a la necesidad de que las empresas logren una inserción más rápida y eficiente en los mercados donde deciden expandirse.